About Hottt

The Hottt group of websites is owned and operated by Hottt Media of Edmonton, Alberta, Canada. This is a small home-based business which is being created as a means of showing and supporting talented people. Those on this site are here by invitation or audition. There are no fees involved and all projects are created by the Hottt Media team of one. Businesses and individuals may support this initiative by purchasing sponsorships. The proceeds from your investment will be equally split among those who created the project your sponser credit appears on. Please contact Hottt if you would like to support an individual or the Hottt Media concept. This is new, in development and everything is fluid right now. Thanks for clicking on Hottt.

Welcome to Hottt Media.
Inspired by Marshall McLuhen.

Hottt Media draws its name and inspiration from concepts developed by the great Canadian thinker, Marshall McLuhen. In his 1964 tome Understanding Media McLuhen used hot and cool to describe various forms of media and how we interact with them.

"Hot media usually, but not always, provide complete involvement without considerable stimulus. For example, print occupies visual space, uses visual senses, but can immerse its reader. Hot media favour analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. They emphasize one sense (for example, of sight or sound) over the others. For this reason, hot media also include radio, as well as film, the lecture and photography."

In the sixties McLuhen also developed a concept which grows more relevant over time. Long before home computers, when satellites and space travel were in their infancy – McLuhen coined the term Global Village. His vision of the planet as a culture connected through media is taking on a profound new form nearly fifty years later. Hottt Media is a project intended to spawn new ideas, create new ways of using old media, and serve as a catalyst for positive change in the Global Village. The seeds for this project were planted over a quarter century ago by the writing of Marshall McLuhen. Lets hope Hottt Media endures and influences positive change as effectively as the concepts of this great Canadian.

Hottt Media is based in Edmonton, Alberta. Marshall McLuhen’s home town.

Marshall McLuhen on The Today Show, September 24, 1976. Interviewed by Tom Brokaw and Edwin Newman, discussing the Presidential debate between Jimmy Carter and Gerald Ford. A must watch.